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Designed In Colour

24 Apr / jackie

BRITISH COLOUR STANDARD MAGENTA NO.198

britishcolourstandardmagenta

I thought I would brighten things up here with this super-strong British Colour Standard magenta.

First introduced as a new dye called 'fuchsine', patented in 1859 by the French chemist François-Emmanuel Verguin.

Its name was changed the same year to magenta, to celebrate a victory of the French and Sardinian army at the Battle of Magenta on June 4, 1859, near the Italian town of that name.

This colour was one of the earliest dyestuffs synthesized from coal tar when it 
was put on the market in 1859. Its brilliant but fugitive colour caused a sensation, as you can imagine.
Great word 'fugitive' colour-what does it mean I hear you cry?
Well, it means that the colour runs away. Yes really.

OK, not really, but sort of.

Fugitive pigments are impermanent pigments that lighten, darken, or otherwise change in appearance or physicality over time when exposed to certain environmental conditions, such as light, temperature, humidity, or pollution.

Fascinating. I know. If it ever comes up in a pub quiz you must let me know if you win..

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